OKRs and KPIs for web projects
OKRs and KPIs show whether your website or portal meets its goals. Budget decisions can then rest on evidence.
Measuring web project success
Often only the launch date is measured. Which page brings enquiries, or whether a new feature pays off, stays unclear.
OKRs link a qualitative objective with a few measurable key results. KPIs are the metrics you track on an ongoing basis.
Example metrics
qualified enquiries per month and their source
share of tasks customers complete in the portal
loading time and Core Web Vitals of key pages
accessibility to WCAG 2.2 AA
An example OKR
Objective: The customer portal noticeably relieves customer service.
more tasks completed online rather than by phone
fewer queries on standard topics
high satisfaction in a short follow-up survey
Approach
Goals are derived from your corporate strategy. Each metric gets a data source, baseline and owner. Targets follow once baselines are known.
Tracking is GDPR-compliant, with consent management. A dashboard shows the values without manual effort.
Regular review
We review the figures with you at fixed intervals and agree next steps. Metrics that trigger no decision are dropped.