Multichannel strategy
A multichannel strategy gives your website, newsletter, social media and ads a clear job each. Shared measurement shows what each channel contributes.
Channels without a shared goal
Different teams often run each channel with their own goals and metrics. The result is mixed messages, duplicated budgets and data that cannot be compared.
Channel roles
Search and ads: capture demand that already exists
Social media: build reach and recognition
Newsletter and email: nurture and reactivate contacts
Website: inform, convince and trigger enquiries
A few channels with a clear purpose achieve more than many. What counts is where your audience researches and how much upkeep your team can handle.
Approach
Data from analytics, CRM and ad accounts shows how each channel performs today. On that basis, we define roles and hand-offs, then plan landing pages, forms and tracking on the website.
Consistent measurement
All channels share consistent UTM parameters, defined conversions and one dashboard. Tracking complies with the GDPR, with consent and minimal data collection.
If every channel claims every conversion, the total exceeds 100 per cent. So we agree an attribution rule with you and document it.
Outcome
You receive a channel overview with roles, goals and metrics, plus a plan for content and budget.