Navigation and menu structure
Clear navigation organises content so that visitors find what they need without detours.
Background
People who cannot find what they need go to a competitor or call support. Many menus have grown over the years and mirror internal departments rather than the questions users bring.
Information architecture
We list every page and group them by the tasks and vocabulary of your audiences. Card sorting shows how users would organise the content themselves. Tree tests check the new structure before any design exists. We then apply it to the design and the CMS.
Menu design
Clear labels without internal jargon
A short list of main items
Submenus that open on click and work with a keyboard
Additional routes such as search, breadcrumbs and cross-links
Mobile navigation
On a smartphone, the most important entry points come first. The menu is designed for one thumb, and the way back stays clear.
SEO and measurement
Descriptive URLs, internal linking and breadcrumbs help search engines too. After launch, click paths and search terms in your analytics show where the navigation needs refining.