SEO workshops for teams
SEO workshops give your team the knowledge for everyday decisions, geared to marketing, editorial and development.
Content by role
Editorial: search intent, keyword research, structure, titles and internal links
Marketing: how SEO and ads work together, metrics and reporting
Development: crawling, indexing, Core Web Vitals, structured data and relaunches
Management: impact, effort and realistic expectations of SEO
Mixed groups often pay off, as editorial and development learn each other's requirements.
Working on your own website
The material is your own website and your data from Search Console and web analytics. Participants optimise their own pages during the session. Questions from daily work take priority over a fixed slide deck.
AI Overviews and AI assistants
AI Overviews and AI assistants are changing how people search. Good structure, clear answers and demonstrable subject knowledge still form the foundation. The workshop also covers where AI tools help in research and editorial work.
Approach
We first clarify the team's prior knowledge, goals and questions, then set format and length, on site or online. Afterwards, all participants receive the materials and a checklist. Refreshers or regular office hours can follow.