SEO consulting for editorial teams
SEO consulting for editorial teams makes sure good writing gets found, with briefs, guidelines and reviews that fit daily editorial work.
Keyword briefs
Each topic comes with a compact brief:
Main search term and related terms
Search intent and the questions the text should answer
Recommended structure with subheadings
Internal links to relevant pages
The brief is a guide, and tone and structure remain the team's call. Recurring formats such as product launches or guides get their own templates.
Writing guidelines
The guidelines fit your CMS and tone of voice. They cover titles, teasers, headings, anchor text, images and alt text, plus how AI tools are used and their output checked. They are short enough for daily use and live where the team works.
Content reviews
Before publication, we review selected texts for search intent, structure and technical details. Articles losing visibility are revised with the team. Common errors go into a checklist that authors work through themselves.
Approach
Work starts with a content analysis and a team workshop. Briefs and reviews then follow at an agreed frequency. Reports show which topics and formats bring visibility and enquiries. The aim is a team that handles SEO on its own.