A consistent redesign across all channels
A consistent redesign brings your website, newsletter, applications and other channels into line, in both look and language.
Background
A consistent redesign puts your website, newsletter, customer portal and social media on one foundation: a shared design system and shared language rules. Your brand then looks and sounds the same wherever customers meet it. When each channel looks and sounds different, trust suffers.
A website redesign is the right moment for this step. Otherwise, a new website ends up next to old templates that nobody updates.
A shared foundation
At its core is a design system with design tokens. Colours, typography, spacing and components are defined once and used in every channel.
We also set out tone of voice and language rules. Your brand then sounds the same in the newsletter as on the website or in an error message in the portal.
The channels covered
Website: the design system as the basis for all page types and modules.
Mobile: responsive interfaces that work just as well on a smartphone.
Newsletter: email templates that reflect the design and display well in common email clients.
Web applications and portals: components that follow the website and help users find their way.
Social media and presentations: templates for graphics and preview images.
Technical integration
Where possible, your editors maintain content in one place. A headless architecture can deliver that content to the website, apps and other channels. Integrations with your newsletter system, CRM or shop mean data does not have to be kept up to date twice.
Approach
We review all channels and find where brand image and tone diverge.
We develop the design system and the language rules.
We apply both to the website, templates and applications.
We train the teams in charge and document the rules.
Outcome
Your brand looks the same everywhere. New channels and campaigns go live faster because the foundation is already in place.