Campaign-ready website redesign
A campaign-ready redesign lets your marketing team launch campaigns without developer time and measure them properly.
Background
Many websites are awkward to use for campaigns after a redesign. Every landing page needs a developer, conversions are only partly measured, and slow pages push up the cost per click.
Landing pages from a modular kit
Your editors assemble landing pages from page types and building blocks in the CMS, without writing code.
Templates for enquiries, downloads, webinars or promotions
Forms linked to your CRM or marketing automation
Campaign pages kept out of search and navigation if needed
Measurement and tracking
The basis is a tracking plan with clearly defined conversions. Consistent UTM parameters make campaigns comparable. A consent tool controls all tracking in line with the GDPR, with Consent Mode v2 for Google Ads.
Loading speed and search
Google factors in the user experience on the landing page. Good Core Web Vitals therefore help both rankings and ad quality. We plan structure and metadata so that campaign topics are also found organically.
Approach
We agree channels, goals and campaign formats with your marketing team.
We develop suitable page types, building blocks and the tracking plan.
We set everything up in the CMS and train your team.
We support the first campaigns and optimise them based on the data.