Product-market fit consulting

Product-market fit as a precondition

Product-market fit means a clearly defined audience spends time or money on the problem your product solves. Only then do features, marketing and sales pay off.

Measurable signs

• users come back without a reminder

• customers recommend the product

• sales cycles get shorter

• cancellations and drop-offs decrease

Approach

First, we set out the key assumptions about audience, problem and willingness to pay. Interviews, clickable prototypes or a landing page then test them.

For existing products, usage data adds activation, retention and drop-off points. Interviews reveal motives, usage data reveals behaviour.

Typical false assumptions

• ‘Our customers want every feature the competition has.’

• ‘If the product is good, it will spread by itself.’

• ‘More features solve a usage problem.’

Outcome

You receive an assessment of which assumptions are confirmed, disproved or still open. This is the basis for decisions on audience, feature set or pricing.