Digital strategy workshop
In a digital strategy workshop, management, marketing and IT agree on goals and priorities. You leave with clear next steps.
Why digital projects need shared goals
Digital projects succeed more often when marketing, IT and management pursue the same goals and priorities. Initiatives fail on this more often than on technology. Without that shared view, each team plans in a different direction.
The workshop brings these perspectives together and gives budget and project decisions a shared basis.
Workshop content
goals and metrics for the next one to two years
audiences and their most important questions
review of website, systems and data
channels and their role
priorities and first measures
Approach
Beforehand, we review your website, analytics data and existing documents. The time together is then spent on decisions rather than on taking stock.
During the workshop, we facilitate, ask questions from a technical and user perspective and record results on the spot. Decision-makers from management, marketing, sales and IT should take part.
Contentious points are not settled in the workshop. They are recorded as open decisions with an owner, which keeps the day productive and ensures nothing gets lost.
When the workshop is worthwhile
before a website redesign or a change of CMS
when several digital initiatives compete for the same budget
when marketing, sales and IT have different priorities
before tendering a larger digital project
Outcome
After the workshop, you receive a written summary with goals, priorities and an outline roadmap. It serves as the basis for a quote or for internal budget decisions.