VIACTIV, a German statutory health insurer, helps its members lead more active lives. We rebuilt its website on a headless CMS with Laravel, from strategy through to operations.
What the redesign achieved
-
+52%
visits, year on year
-
+344%
conversion rate
-
+556%
use of e-services
-
−20%
absolute bounce rate
Compared year on year after the redesign. Data from VIACTIV.
Our part in the project
Strategy: website plan and online marketing based on the brand strategy
UX and UI design: a custom UX pattern and digital style guide, tested in several usability studies
Development: headless CMS with Laravel, customer area to BSI requirements, tracking and CRM
Operations: IT support, online marketing, campaigns, reporting and optimisation
Security and awards
The customer area is built for the ‘high’ protection level of the BSI, Germany’s Federal Office for Information Security. Log-in uses two factors.
The platform has passed several penetration tests.
The website ranked first in the 2022 Digi-Check of German health insurer websites.
The e-services came second in the TCP benchmark study ‘e-Services GKV’, which compares German statutory health insurers.
