PlanetHome helps people on their way to owning a home. We rebuilt the website on a headless CMS with Laravel. We also built a secure customer area.
Our part in the project
Strategy: online marketing based on the brand strategy, landing pages with a store finder
UX and UI design: a custom UX pattern and digital style guide, tested in several usability studies
Development: headless CMS with Laravel, secure customer area, tracking and CRM
Operations: IT support, online marketing, campaigns, reporting and optimisation
What changed
The website runs on a headless CMS with Laravel.
A secure customer area is part of the platform.
Log-in uses two factors, as the BSI advises. The BSI is Germany’s Federal Office for Information Security.
The platform has passed several penetration tests.
Tracking and CRM follow one shared strategy.
Online marketing builds on the brand strategy.
