Website redesign strategy
A clear strategy ties your website redesign to measurable goals, from the first analysis through to ongoing operation.
Background
Many redesigns fail because of unclear goals. The result is a website that looks different but works no better.
Analysis and goals
We analyse your website's data, rankings, content, technology and navigation, and clarify business goals and audiences with you. This produces measurable goals, such as more qualified enquiries. Content that ranks well and working interfaces are kept on purpose.
Approach
Planning: audiences, user flows, information architecture and a content plan
Design: wireframes, visual design and a component system in Figma
Technology: for example Statamic, Laravel, Shopify or a headless architecture
Content: migration, revision and new copy
Testing and launch: devices, WCAG 2.2 AA, loading speed, redirects and a fallback plan
Team and points of contact
Strategy, design, development and SEO sit in the same team. You keep the same contacts and approve each interim result. After the initial call, you know the process, schedule and budget range.
After launch
We measure the results against the agreed goals and report regularly. If you need it, we also take care of hosting, maintenance and ongoing development.