Temporary microsites during a redesign
A temporary microsite gives new topics their own home during a long website redesign.
Background
A full redesign often takes months. New products, campaigns and events still need a home online. A microsite can be delivered quickly and already reflects the future design.
Typical use cases
Launching a new product or brand
Campaigns, trade fairs or events with a fixed date
Recruitment campaigns
A preview of the new website
Planning and technology
Wherever possible, we use the design system and components of the future website. That avoids throwaway work, and the content can later move straight across. Forms and tracking are connected in line with the GDPR, with consent management.
Integration and shutdown
We agree the domain, runtime and transition from day one, so no forgotten microsites stay online. At the switchover, every URL gets a 301 redirect, so rankings and external links are kept.
Approach
We clarify the goal, audience and runtime.
We design on the basis of the future website.
We build the microsite, connect forms and analytics, and launch it.
Finally, we evaluate the results and move the content into the new website.
Outcome
Your marketing keeps moving throughout the redesign, and you test the new design under real conditions.