Pizza Hut Concept study
A brand website with a store finder, allergen filter and 71 store pages
Pizza Hut has been in Germany since 1983 and has 71 locations there today. Our self-initiated concept study designs the brand website that sits in front of the ordering platform. It leads with the Pan Pizza and the restaurant, then takes you to the right location.
Concept study
The red roof over the Pan Pizza
A homepage where the roof from the logo becomes a red surface over the Pan Pizza. As you scroll, the roof lifts off and settles into the logo as a small roof.
A sentence instead of an order form: choose “delivery”, “collection” or “eat in”, enter your town and see the locations that match.
A store finder with search by town, filters for delivery, collection, seating and setting, and a map with small roofs as markers. Plus 71 store pages with opening hours and notes on children’s birthday parties.
All 95 menu items with ingredients and allergens in plain language, as far as the menu lists them. Filters show what is vegan, what is pork-free and what avoids any of seven allergens.
The Pan Pizza in cross-section: switch the dough and the crust changes shape. Art direction in Fraunces and Instrument Sans, set in red, charcoal, white and a dough tone.
