VIACTIV’s Metermacher initiative encourages people to collect metres together. We redesigned its website and built it on a headless CMS with Laravel.
Our part in the project
Strategy: plan for the initiative’s new website
UX and UI design: a custom UX pattern and digital style guide, tested in several usability studies
Development: headless CMS with Laravel
Operations: IT support, campaigns, reporting and optimisation
What changed
The initiative has its own site for exercise and community.
The UX pattern and style guide have been tested with users.
Reporting data guides and improves each campaign.
